Comprehensive evaluation of forest health consumption satisfaction based on analytic hierarchy process and fuzzy comprehensive evaluation method

In order to explore the current situation of consumer perception satisfaction forest health industry service supply in aging market three northeastern provinces, further help provinces expand and optimize market. This paper uses questionnaire survey method collect among elderly population expert group field health. Among them, 587 valid questionnaires for are recovered, effective rate is 96.23 %. view index data, this first calculates weight 10 evaluation data by AHP analytic hierarchy process, then combines deal with population, FCE fuzzy comprehensive score satisfaction. Next, through comparative analysis importance-satisfaction ranking, analyzes demand development status The results show that weights first-level indicators as follows : medical care ( 0.4464 ) > infrastructure 0.4226 leisure entertainment 0.1310 ). lowest target layer, 3 factor layers 15 was 74. 69, highest 79. 66, each layer a good stage at stage. At present, nine indicators, including basic accommodation services, public facilities, accommodation, commercial shopping areas, folk custom activities, tourism vacations, lectures recuperation cultural centers, higher than satisfaction, which belongs category ' advantage maintenance '. For its there certain degree lag other issues, continuous reform indicators. Finally, based on research conclusion, discusses optimization improvement consumption index, puts forward policy implications.